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Founder Journey Assessment Tool
Determine your early-stage startup phase and get clarity on your next steps. Check the milestones you've achieved to calculate your score and identify your current stage.
Founder's Journey Assessment
1Getting Started to Idea

At this stage, you are in the exploration phase, identifying a problem to solve and considering potential solutions. You may be researching the market, talking to potential customers, and refining your idea.

  • 2 points
  • 2 points
  • 2 points
  • 2 points
Key Artifacts
  • Problem statement document
  • Market research notes
  • Customer interview summaries
  • Early sketches or wireframes
Potential Funding Options
  • Bootstrapping
  • Friends & family
  • Micro-grants
  • University or accelerator idea-stage programs
2Idea to MVP

You have validated your idea enough to start developing an MVP. At this stage, you begin testing basic solutions and gathering early feedback.

  • 3 points
  • 3 points
  • 3 points
Key Artifacts
  • Clickable prototype or MVP
  • User feedback reports
  • Basic landing page or website
  • Initial user signups or waitlist
Potential Funding Options
  • Pre-seed angel investors
  • Startup accelerators
  • Crowdfunding
  • Government innovation grants
3MVP to Pilot

At this stage, your MVP has gained traction, and you are now running structured pilots or small-scale launches. The goal is to refine the product based on real-world usage and gather data to prove viability.

  • 4 points
  • 4 points
  • 4 points
  • 4 points
Key Artifacts
  • Pilot program results
  • User testimonials
  • Retention and engagement metrics
  • Early revenue or signed contracts
Potential Funding Options
  • Seed venture capital (VC) funding
  • Strategic partnerships
  • Government grants for pilots
  • Revenue-based financing
4Pilot to Product-Market Fit

You are transitioning from pilot testing to scaling the business. This stage is focused on achieving product-market fit, refining your go-to-market strategy, and preparing for growth.

  • 5 points
  • 5 points
  • 5 points
  • 5 points
Key Artifacts
  • Monthly recurring revenue (MRR) or annual recurring revenue (ARR) tracking
  • Customer retention above 70% (for SaaS) or increasing repurchase rates (for other models)
  • Scalable acquisition strategy with predictable CAC and lifetime value (LTV) calculations
  • Testimonials, referrals, or organic growth from satisfied users
  • Evidence of growing demand (e.g., waiting lists, partnerships, inbound leads)
Potential Funding Options
  • Seed venture capital (VC) funding
  • Strategic partnerships and joint ventures
  • Government grants for scaling businesses
  • Growth-stage angel investors
  • Revenue-based financing (if revenue is strong)

Your Assessment Results

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